Choose the role of social media, build credible content and relationships, and evaluate its value for your business.

For Marketing and business owners

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Social Purpose · Lesson 1 / 5
Social Media Management

Social Media Role

Decide whether social media should support discovery, trust, community, customer support, or demand.

TAKEAWAY

Define the business role that should guide your social activity.

Social Purpose · Lesson 2 / 5
Social Media Management

Audience & Channels

Connect audience behaviour and expectations with the channels you choose to maintain.

TAKEAWAY

Explain why a channel is relevant to your audience and business role.

Trust Building · Lesson 3 / 5
Social Media Management

Content & Credibility

Examine how expertise, transparency, and consistent messages can make your content more credible.

TAKEAWAY

Identify which content needs clearer evidence or a more consistent point of view.

Trust Building · Lesson 4 / 5
Social Media Management

Community Trust

Review how responses, conversations, and complaint handling shape the experience of your brand.

TAKEAWAY

Choose a response practice that better supports customer trust.

Social Performance · Lesson 5 / 5
Social Media Management

Social Value

Evaluate social activity against its intended role, then decide what to continue, change, or stop.

TAKEAWAY

Choose indicators that help judge value beyond posting volume.

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