Challenge
A home collection can look appealing while leaving practical questions unanswered. Sora needed a way to connect atmosphere with the information people use to compare options.
Objective
Help visitors move from browsing a room to understanding an individual offer.
Kultivate’s role
Kultivate shaped the strategy, content structure and execution across Web Services, Visual Strategy.
Approach
We mapped the journey around rooms, needs and product detail. The page hierarchy keeps inspiration close to specifications, while the visual system gives photography enough space to explain the setting.
Deliverables
- Information architecture
- Responsive page templates
- Enquiry journey and handoff notes
- Visual direction
- Typography and image guidelines
- Application examples
Execution
Room-led entry points lead to focused detail pages with consistent information and a visible enquiry path. The same image and type rules carry through collection pages, product explanations and contact moments.
Outcome
- A connected browsing structure makes the offer easier to explain and gives the team a reusable pattern for new collections.