Challenge
Veda needed to build recognition across recurring content without making every post look identical. Product explanation and everyday context needed distinct but related formats.
Objective
Create a maintainable publishing language that keeps the brand recognizable.
Kultivate’s role
Kultivate shaped the strategy, content structure and execution across Visual Strategy, Social Media Management.
Approach
We defined content roles for product understanding, routines and practical questions. A controlled visual vocabulary ties those formats together while leaving room for the subject of each post.
Deliverables
- Visual direction
- Typography and image guidelines
- Application examples
- Content themes
- Publishing sequence
- Editorial format guidelines
Execution
The execution pairs the existing obsidian product direction with a set of repeatable editorial formats. Planning notes clarify the message, required asset and review owner for each piece, without adding unsupported wellbeing claims.
Outcome
- A shared content plan and visual rules make the next publishing cycle easier to prepare consistently.