Challenge
Aksa needed to help people compare learning paths without reading every course in full. Entry requirements, intended outcomes and progression needed a consistent place.
Objective
Connect learning questions with clear course information and a useful next step.
Kultivate’s role
Kultivate shaped the strategy, content structure and execution across SEO, Web Services.
Approach
We mapped topic demand to learning categories, then defined a common course-page structure. The hierarchy starts with suitability and outcomes before moving into the learning sequence.
Deliverables
- Search-to-page map
- Priority content briefs
- Internal linking plan
- Information architecture
- Responsive page templates
- Enquiry journey and handoff notes
Execution
Category pages provide orientation, while course pages explain audience, sequence and progression. Related links connect the next logical topic so the learner can continue without returning to the beginning.
Outcome
- A reusable learning architecture supports course discovery and consistent editorial updates.