Challenge
Naru needed to make one recognizable idea work across product introductions and everyday social content. Repeating a campaign image alone would not give the team a useful publishing system.
Objective
Connect the energy of the identity with a repeatable way to explain the product.
Kultivate’s role
Kultivate shaped the strategy, content structure and execution across Visual Strategy, Social Media Management.
Approach
We organized the message around everyday moments, then defined a restrained image direction, type hierarchy and content themes. Each format has a specific job: introduce, explain or invite a closer look.
Deliverables
- Visual direction
- Typography and image guidelines
- Application examples
- Content themes
- Publishing sequence
- Editorial format guidelines
Execution
The execution connects the blue glass visual direction with product stories and a practical publishing sequence. Template rules separate the main message from supporting detail so short posts and longer explanations remain recognizably Naru.
Outcome
- A shared visual direction and content structure give the team a consistent starting point for the next release.