Challenge
Tala needed to organize mobility information around passenger questions. A long list of services would not explain how the different parts of a journey connect.
Objective
Make the path from a travel need to relevant guidance easier to follow.
Kultivate’s role
Kultivate shaped the strategy, content structure and execution across Web Services.
Approach
We organized the navigation around journey planning, service information and support. Clear labels and a consistent detail hierarchy help visitors move between the overview and the information they need.
Deliverables
- Information architecture
- Responsive page templates
- Enquiry journey and handoff notes
Execution
The site structure connects journey entry points to focused service explanations and support options. Mobile layouts prioritize readable guidance and reachable actions for visitors researching on the move.
Outcome
- A journey-led information system gives the team a consistent structure for maintaining service content.